Michael Rulfs: An Innovative Real Estate Leader

Adept at driving strategic, creative collaboration, Coldwell Banker Realty agent Michael Rulfs applies his professional expertise, extensive community knowledge and digital-savvy techniques to deliver a personalized, seamless experience for buyers and sellers in Santa Clara, San Mateo and Santa Cruz counties.

Talent and a Forward-Thinking Approach

Calling upon his experience running successful businesses in wedding videography and video production (with major clients like Google, Intel and Tesla), Michael has the connections within the community and honed customer service, marketing, storytelling and negotiation skills to develop custom, winning strategies. With meticulous attention to detail and commitment to learning about each person's unique needs, Michael listens to his clients' distinct stories and partners with them to achieve exceptional results with precision and care.

Invaluable Local Expertise

As a San Jose native and having attended San Jose State, Michael has seen the communities evolve and has the insider insights into the neighborhood lifestyles and blend of natural beauty, family-friendly amenities and tech-hub aura. He is well-versed in the competitive, fast-paced housing market, staying current with the latest property values and trends to provide data-driven solutions. He uses this knowledge to guide buyers to their ideal way of living and effectively target marketing for sellers.

Incomparable, High-Quality Assistance

Michael uses technology and a suite of tools to provide a seamless experience. Considering a buyer's price points, essential home qualities and the local landscape, he curates searches. Once a home is selected, he guides them through placing an offer, negotiations and inspections, connecting them with reputable mortgage, title and insurance professionals. For sellers, Michael uses his keen instinct for storytelling to position the home so its lifestyle shines. He begins by recommending ways to maximize the property's value. Then, skilled at navigating the digital landscape, he gets the word out to discerning buyers through social media, YouTube and the Coldwell Banker® brand's global network of prominent real estate websites and esteemed colleagues.

A Trusted, Savvy Property Visionary

Committed to delivering excellence, Michael Rulfs tailors each client's path into a seamless, rewarding experience and is an ally for any real estate venture in the Bay Area.

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